So if anyone thinks that Google is perfect, it may be time rethink your opinion. With Google being the largest and greatest search engine on the web, there is a sort of drive to get your image, webpage, blog or whatever it may be on one of the first pages of searching Google. I am sure everyone has searched their name, hoping to find something important within the first few results, but become disappointed when they find a tax-attorney with the same name as you who lives in Oklahoma on the first page. The question of how Google transmits the results to their search engine is still unclear, but the corporation took a big hit last week when Michelle Obama’s name was linked to a photographed picture morphed with her and an ape appeared as the first search result when searching her. Google claimed that it was a bug in the system that allowed the picture to be shown first, but many fired at Google for their racist picture of the first lady. The image still remains up on the site, given the correct search results, so Google has no intention of removing the photo. Right or wrong? You decide.
An article on CNN.com writes: (<- LINK)
As of Tuesday, the image did not appear within the first several hundred results for a Google Images search for “Michelle Obama,” although it remained the first result produced by an image search for the words “Michelle Obama ape.”
But how did the image magically appear on Google’s search engine as the top hit? Google factors in over 200 algorithms to producing their results for anything that is searched, websites, books, blogs, pictures, video, basically anything and everything. The question comes into play: Is this a matter of free speech or should Google be focused on issues like this? Many believe that the photo was a clear strike at President Obama and the use of racism, while others believe they have a right to put any kind of material they want on the internet.
“We have a bias toward free expression,” Google spokesman Scott Rubin told CNN. “That means that some ugly things will show up.”
Yes that is true, ugly things may show up, but you are the ones who control what actually appears on the site. It is up to the administrators to watch what their “system” selects as the top search results. There is a difference between ugly and racist, there is no gray area, it is clearly defined and Google crossed it.
CNN writes:
“Sullivan believes Google may have tweaked its search algorithm after finding a bug in its system that caused the Obama image to climb on its results pages.”When it doesn’t do what they want it to do, they go back and start tweaking things,” he said. “Long term, you look at how they got there. When you search for Michelle Obama, do you really think that kind of image is one of the most popular things about her on the Internet? I don’t think so.” Rubin would not comment on whether any changes were made in the wake of the Michelle Obama incident. But Google and other engines are constantly tinkering with their processes.”
Although this has happened before with people forcing search results, as Google execs call it “bombing”:
“In 2003, critics of former President George W. Bush gamed the system by repeatedly linking the words “miserable failure” to his official White House biography. Supporters of the Republican president apparently responded, pushing former Democratic President Jimmy Carter’s autobiography to No. 2 on the search results for the phrase.In 2007, comedian and talk-show host Stephen Colbert’s fans pushed to link him to the phrase, “greatest living American” — an effort that worked briefly before Google reversed it.”
Even though these things have happened before, they have not been as offensive or as targeting as the Michelle Obama picture. Sure Obama has been criticized before with his “controversial” actions, such as his fist-pound with his wife after he won the election, or even more recently with Michelle Obama using the word “baby-mama”. But this has truly crossed the line and the power of search engines has come under heavy pressure. It was no the Obama’s doing this, but an outside source who was invovled, and possible even Google itself, who knows.
Google has the power of the world wide web, but it will be interesting to see if they take any necessary measures to cure the problem of producing negative search results. If you ask me, Google will not change anything. They produced controversy with bascially one of the most popular and powerful women in the world, the First Lady. Not much action has been made towards Google, so why should they alter their search enginge? There is no need if they still remain the “superpower” on the web.
Here is a video invovling the response by Google (Sorry if it’s from France):












